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Save the Date | 1–2 October 2026

The SCTA Forum & Dinner returns for its 17th edition on 1–2 October 2026 to Montreux, Switzerland, bringing the global coffee community together to explore leadership and performance amid a rapidly evolving geopolitical and economic context, under the theme Performance Unlocked: Winning and Leading in the New Coffee Economy.

Learn more about how to participate and plan your visit below.

Forum Theme 2026
Performance Unlocked
Winning & Leading in the New Coffee Economy
About the event

The SCTA Forum & Dinner is the Swiss Coffee Trade Association’s annual flagship event, bringing the global coffee community together for strategic dialogue, leadership exchange and connection. The 17th edition will take place in Montreux for the first time, a city long recognised for creativity, dialogue and international exchange. Guided by the theme Performance Unlocked: Winning and Leading in the New Coffee Economy, the Forum will explore how regulatory change, market realignment, technological innovation and evolving consumer expectations are reshaping performance and leadership across the coffee value chain.

More details on the programme, speakers and registration coming soon


The SCTA Forum & Dinner centres on a 2-day Forum and Gala Dinner experience, with a Thursday evening Welcome Cocktail for all Forum participants.

Gala Dinner (Friday evening)
All Gala Dinner guests receive full access to the 2-day Forum and the Welcome Cocktail.

2-day Forum (Thursday & Friday)
A limited number of Forum Passes are available for purchase from early summer, including access to the Forum and the Thursday Welcome Cocktail.

Key Dates
Key milestones leading up to the Forum and Gala Dinner.

Sponsorship

Sponsorship & Table Booking

Sponsors’ table reservations are now closed as of 31 March 2026

From this point forward:
  • A limited number of sponsorship opportunities remain available, however these no longer include Gala Dinner table reservations.
  • Gala Dinner table reservations will be made available exclusively to SCTA members from 13 April 2026, subject to availability.
  • Exhibition booth sponsorship opportunities remain open until 31 May 2026, or until all spaces are allocated. Space for exhibition booths is limited, and early submission is encouraged.

For any questions regarding sponsorships, table reservations, or presence at the event, please contact us at info@sc-ta.ch

With thanks to our 2026 sponsors
We would like to sincerely thank all our 2026 sponsors for their commitment, engagement, and support. Your partnership is instrumental in shaping the quality and impact of this year’s Forum & Dinner.

Programme

Forum programme

At a time of profound global changes, the Forum will focus on what leadership, purpose, and performance truly mean in a rapidly evolving world. Guided by the theme Performance Unlocked: Winning and Leading in the New Coffee Economy, the programme will focus on how geopolitical shifts, market realignment, technological change, and rising expectations can become drivers of progress, resilience, and long-term value.

Further details on the programme, speakers, and registration will be shared in spring 2026.

Day 1

October 1st
Thursday

Programme coming soon

Day 2

October 2nd
Friday

Programme coming soon

Forum Pass

SCTA Forum Pass 2026

Access to the SCTA Forum is available through the purchase of a 2-day Forum Pass, offering full participation in the Forum programme on Thursday and Friday.

The Forum Pass includes:
→ full access to the 2-day Forum on Thursday and Friday
→ access to the Welcome Cocktail on Thursday evening.

The Gala Dinner on Friday evening is not included in the Forum Pass and remains reserved for invited guests of SCTA sponsors and members hosting a table.

Forum pass registration fees & Timings

Online Forum Pass sales will open on 4 May 2026.
Only two-day Forum Passes are available; single-day tickets are not sold.
Advance registration required, no on-site sales.

Hotel & Travel

Hotel Reservations – 17th SCTA Forum & Dinner 2026

The 17th SCTA Forum & Dinner will take place in Montreux for the first time, marking a new chapter for SCTA in a city long associated with creativity, dialogue and international exchange. Set on the shores of Lake Geneva (Lac Léman) and celebrated worldwide as the home of jazz, Montreux offers an inspiring backdrop for reflection, connection and conversation.

Hotel bookings with preferential SCTA rates are available via the links below :

Fairmont Le Montreux Palace

 

Iconic 5-star hotel and landmark of Montreux, offering a prestigious setting with breathtaking views over LakeGeneva and the Alps.
Walking distance to the 2m2c: Approx. 3 minutes on foot

  • Single room with a view of the town: CHF 500 per night
  • Double room with a view of the town: CHF 530 per night
  • Single room with a view of the lake: CHF 600 per night
  • Double room with a view of the lake: CHF 630 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: FAIRMONT SCTA 2026

GROUP booking – for reservations of 5 rooms or more, please contact: MRS LAURA MARCHAND (+41) 021 962 12 92, reservation.montreux@fairmont.com

Hôtel Eden Palace Au Lac

Charming Belle Époque hotel ideally located on the Montreux promenade. The hotel offers panoramic views of Lake Geneva and classic architecture.
Walking distance to the 2m2c: Approx. 15/16 minutes on foot

  • Standard room for single occupancy: CHF 250 per night
  • Delux room for single occupancy: CHF 280 per night
  • Supplement per room based on double occupancy: CHF 30 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: SCTA EDEN 2026

GROUP booking – for reservations of 5 rooms or more, please contact: Mrs JESSICA DI TOMASO (+41) 021 966 08 04, marketing@edenpalace.ch

Grand Hotel Suisse Majestic

Elegant and peaceful hotel while remaining well connected to the city center.
Walking distance to the 2m2c: Approx. 9 minutes on foot

  • Single room: CHF 300 per night Double room: CHF 320 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: MAJESTIC SCTA 2026

GROUP booking – for reservations of 5 rooms or more, please contact: M. ALEXIS DE BORTOLI (+41) 021 966 33 09, reservations.suisse-majestic@brhhh.com

Hotel Mona

Hotel Modern and stylish lakeside hotel located within easy walking distance of the 2m2c. The hotel offers contemporary rooms with elegant design and a relaxed atmosphere, ideal for business and event guests.
Walking distance to the 2m2c: Approx.5 minutes on foot

  • Privilege Rooms for single occupancy with a lake view: CHF 358 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: MONA SCTA 2026

GROUP booking – for reservations of 5 rooms or more, please contact: Mr. Cedric Tassi, c.tassi@mona-montreux.ch, +41 21 555 26 01

J5 Hotel Helvétie

Centrally located and functional hotel in the heart of Montreux. Ideal for short stays and business travelers.
Walking distance to the 2m2c: Approx. 15 – 17 minutes on foot

Double room for single occupancy: CHF 196 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: SCTA Booking

GROUP booking – for reservations of 5 rooms or more, please contact: MRS PASCALINE TIGUILA-VIRON (+41) 021 966 77 77, groups@helvetie.ch

Royal Plaza – Fully Booked

Prestigious 5-star hotel situated directly on the shores of Lake Geneva. The Royal Plaza features spacious rooms, a wellness and spa area, and high-end services, ideal for delegates seeking luxury.
Walking distance to the 2m2c: Approx. 4 minutes on foot

  • Double room for single occupancy: CHF 310 per night
  • Double room for double occupancy: CHF 340 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: ROYAL SCTA 2026

GROUP booking – for reservations of 5 rooms or more, please contact: MRS FLORENCE BLOT (+41) 021 962 50 08, reservations@royalplaza.ch

Hôtel Villa Toscane – Fully Booked

Charming historic hotel with a warm and intimate atmosphere. As an annex of the Royal Plaza , guests benefit from access to Royal facilities.
Walking distance to the 2m2c: Approx.3 minutes on foot

  • Double room for single occupancy: CHF 205 per night
  • Double room for double occupancy: CHF 220 per night

INDIVIDUAL booking – for reservations of up to 4 rooms at a time, please use this booking link: TOSCANE SCTA 2026

GROUP booking – for reservations of 5 rooms or more, please contact: MRS FLORENCE BLOT (+41) 021 962 50 08, reservations@royalplaza.ch

16th SCTA Forum & Dinner – 2025 Recap
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