FitzGerald has an executive career spanning 37 years, including CEO of Unilever and serving on the board of the International Policy Council for Agriculture and Trade. FitzGerald will assist Olam’s executive team in sourcing and trading food and beverage products, including coffee.

The partnership is LDC’s entry into the Japanese coffee market and is part of the company’s wider expansion plans for the Asia market.

The campaign includes advertisements showing Pitt purchasing coffee beans and preparing a cappuccino on the new De’Longhi Dinamica Plus automatic espresso machine. The TV advertisement was directed by Oscar-winning US director Damien Chazelle.