Nicolas A. Tamari

SCTA President

Welcome by President

On behalf of the SCTA board I would like to extend a warm welcome to all of you to join us for the 2ndconsecutive virtual event amid the continued covid pandemic.

The theme of the conference “Together Toward Tomorrow – The Decisive Decade” is building on last year’s successful event. The panel discussions around the ‘decisive decade’ will address some of the pressing challenges of climate change, adaption of producing methods, ensuring producer livelihoods, and how consuming habits changed during covid times. The challenges of the current coffee market price volatility, crop damage in Brazil after the frost events and the logistical bottlenecks from scarcity of containers and vessels to port capacities and inland transportation will be addressed in several of the panel discussions.

Given the relevance for a sector transformation, we will have two panel discussions on sustainability. Senior sustainability managers will discuss the learnings from sustainability efforts in coffee but also what we can learn from other sectors.

The “big picture” sustainability debate will bring together the insights and learnings from the producer perspective, the global ICO taskforce and from the Swiss government perspective on how the sector can drive public/private partnerships forward. The State Secretariat for Economic Affairs SECO and SCTA are working closely together to foster those partnerships to drive measurable and lasting impact for the producer communities. The associations will discuss relevant topics of the coffee industry and how close collaboration can add value to the members. Cooperation with producing country associations is critical to drive local implementation and create awareness.

Our SCTA NEXT GENERATION TEAM choose the topic of “Will education drive retention of talent in the coffee sector?” – panelists will discuss this topic from a producer, roaster and academic perspective. I do encourage you to sign up for our SCTA virtual event as of Sep 1 on the website. The registration and participation is free of charge and is made possible due to the support of our sponsors.

During the active panel discussions, you will be able to ask questions via the chat function and we wish to make this as interactive as possible. Look out also for specific events organized by our sponsors during the breaks and the information provided on the website and SCTA Connect APP.

A special thanks also to all our sponsors helping the SCTA social committee to organize this event during these difficult times and turning this virtual event again into an opportunity to stay connected as a global coffee community. We hope to meet on October 13/14, 2022 in person during the SCTA Forum and Dinner event in Basel.

Together Toward Tomorrow
and the Decisive Decade

Thank you !

Thank you for participating
in this Virtual Event 2021


We hope to meet in person for the

SCTA Forum and Dinner
October 13th – 14th 2022
In Basel


Day 1

October 14th
13:30 – 13:45

Introduction to the SCTA VE

Dean Sanders

Welcome address: Nicolas Tamari, President SCTA

13:45 – 14:15


Paul Polman
Former CEO Unilever and Co-Author of “Net Positive”


Trade CEO Panel

Response to the Sustainable Coffee Challenge and ten-year roadmap on the transition to regenerative agriculture, achievement of living income… and the future of coffee merchants

  • David Behrends, Managing Partner Sucafina
  • David Griswold  –  Founder & CEO Sustainable Harvest
  • Trishul Mandana,  Managing Director Volcafe
  • Vivek Verma, Managing Director Olam Coffee




Chief Sustainability Officers Roundtable

What are the main sustainability barriers and how will we overcome them? What are the major challenges and how can we learn from other sectors?

  • Nanda Bergstein, Director Corporate Responsibility, Tchibo 
  • Sarah Dekkiche, Director of Policy and Partnerships,  International Cocoa Initiative
  • Olivier Laboulle, Head of Sustainability Coffee, Louis Dreyfus
  • Richard Piechocki, Head Sustainable Trade & Commodity Finance (TCF), Rabobank

17:00 – 17:10



Big Picture Debate

An expert discussion on the demands and opportunities of the Decisive Decade

  • Ambassador Valerie Bircher Berset, Head of International Labor Affairs, SECO 
  • Juan Esteban Orduz, President of the Colombian Coffee Growers’ Association
  • Florence Schurch, Secretary General STSA
  • Wolfgang Weinmann, CPPTF Taskforce Coordinator, International Coffee Organization
  • Michael von Luehrte, Secretary General SCTA

18:10 – 18:20

End of Day 1 Outlook Day 2

Dean Sanders

Day 2

October 15th

Introduction and Welcome Day 2

Dean Sanders


Logistics – How supply chains are mobilizing and managing current transportation challenges, such as capacity constraints, shipment delays, and increased detention times

How exporters, traders and roasters can increase their agility and remain flexible to increase efficiency while delivering value for their customer

Find out how exporters, traders and roasters can use real-time visibility data to improve the customer experience and optimize their supply chain

  • Nicolas Gueissaz – Head of Operations Nestrade Procurement Division
  • Thomas Nyffenegger – Chief Operating Officer Cargoo
  • Mattias Praetorius – Global Head of Fast-Moving Consumer Goods (FMCG) at A.P. Moller, Maersk
  • Nicolas Rueda Latiff – Director North & South America at Volcafe & President of the Board at CECAFÉ Brazilian Coffee Exporters Council




Coffee Industry Associations

The big sustainability themes for our industry in the next ten years. Will we achieve the demands of the Sustainable Coffee Challenge and how can associations help? Will legislation help or block progress?

  • Cyrille Jannet, Vice President, SCTA
  • Bill Murray, CEO, National Coffee Association  
  • Arnoldo Leiva, President, Sintercafe
  • Eileen Gordon-Laity, Secretary General, European Coffee Federation
  • Holger Preibisch, Director, German Coffee Association
  • Marcos Mattos, Executive Director, CECAFE, Brazil




Next Gen

Will education drive retention of talent in the coffee sector?

Daria Illy, Coffee Culture Director and Board Member Illycaffè
Vivian Hoffmann, Senior Research Fellow International Food Policy Research Institute
Juan Pablo Echeverri, CEO Hacienda Venecia Farm
Julia Anbalagan, Entrepreneur JK Trading & Services Ltd

16:00 – 16:10



Supply and demand

Supply and demand market update and mid-longer term outlook Consumption after COVID? Production outlook after Brazilian frosts? Long term market perspectives

  • Ben Clarkson, Head of Coffee Platform, Louis Dreyfus Company
  • Carlos Mera,  Head of Agri Commodities Market Research, Rabobank
  • Nhung Ly, Vietnam – MD COMCO Trading Vietnam
  • Michael Schaefer, Global Lead, Food & Beverages Euromonitor 
  • James Watson, Executive Director Beverages Research Rabobank

17:15 – 17:25

Wrap of the 20201 SCTA Virtual Event

Nicolas Tamari / Cyrille Jannet SCTA moderated by Dean Sanders



See you on Oct 13/14, 2022 at the SCTA Forum and Dinner Event in Basel


Interested to become a sponsor ?

For more info, please contact
Michael Von Luehrte | | +41 79 580 72 00

Thanks to our
2021 sponsors :

ALLIES – “Companeros”

FRIENDS – “Amigos”

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