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SCTA Next Gen Sustainability Contest 2024
Do you have a new innovative idea or are you working on fueling the future of coffee?

We invite you to enter our second
SCTA Next Gen Sustainability Contest.


Who can apply to the contest ?

Working on the future of coffee goes beyond borders and ages. The contest is open to all. We welcome all passionate coffee lovers who work in or are linked to the coffee sector to share their unique sustainability initiatives.

What should the initiative focus on ?

It should link into the theme of the SCTA Coffee Forum & Dinner  ‘Fueling the Future’. You will be ask to clarify how your initiative relates to the theme. Examples of such initiatives could cover but are not limited to the fields of regenerative agriculture, the next generation and technology.

What is the prize of the contest?

You get the chance to win funding, a ticket to this year’s SCTA Coffee Forum & Dinner, and more! The prize money will be released at a later stage.

Current contest sponsors (cash and in-kind) are: SCTA, JDE Peet’s, Hamburg Coffee Company, Sucafina, Keurig Dr Pepper Inc., Enveritas and Vidya Global.

The finalist are invited to the two day SCTA Coffee Forum & Dinner including the cocktail on Thursday and the dinner on Friday.

How can I/we apply?

Please submit your application using this form and send it to nextgen@sc-ta.ch.
The form should not exceed 5 pages and format changes or additional documentation will not be accepted.

In the document you should describe the background of the initiative, the link to the theme ‘Fueling the Future’, implementation plan with objectives and outcomes, short description of the activities, why it can be scaled up and the investment to date and/or required investment.

What is the deadline?

Submissions can be shared from the 3rd of April 2024 until 2nd of June 2024 00.00 CET. Any submission after the deadline will not be accepted.

What happens after I/we apply?

Your SCTA Next Gen Council will select the top 7 initiatives. Selected initiatives will go to the next round which is a 5-minutes online pitch session and 5 minutes Q&A to the SCTA Next Gen Council and the Sponsors of the Sustainability Contest on the 24th of June. We will then vote to select the top 3. You will know by the 25th of June if you are invited to the SCTA Coffee Forum & Dinner  3rd of October to pitch your initiative and answer any question from the audience.

The pitch can be done by 1 individual or in a team of maximum 2 persons. Pitches cannot be done online. If you require assistance or further information on attending the SCTA Coffee Forum & Dinner please contact the SCTA Next Gen Council via email : nextgen@sc-ta.ch

During and after the pitch session at the SCTA Coffee Forum & Dinner attendees will be invited to vote for the winner via the SCTA Connect App.

The winner will be announced during the SCTA Coffee Forum & Dinner on Friday evening the 4th of October.

Will information be shared about our application?

When you join the SCTA Next Gen Sustainability Contest you automatically agree to share the data of your initiative with the SCTA Next Gen Council, SCTA Board and the Sponsors of the Sustainability Contest.

If you are one of the top 3 selected initiatives, you are committing yourself to share during July: your biograph, photo, short recap / photos / one-minute video of your initiative. The content will be used for communications around the contest for example via email, Linkedin, SCTA website and the SCTA Connect App. Confidential information such as budget financials will not be shared publicly.

If I/we win the contest, what can we expect?

Following the SCTA Coffee Forum & Dinner the SCTA Next Gen Council will be in touch to setup a monitoring, evaluating, and reporting system. Once this is in place, the 1st installment of 50% of the prize money will be transferred. The 2nd and 3rd installment of 25% each will be transferred after reaching key milestones that will have been mutually agreed upon. There will be a quarterly connect in which the winner updates the SCTA Next Gen Council on the initiative. During summer the following year the winner will be asked to share a movie and photos to share the impact of winning the SCTA Next Gen Sustainability Contest.

How will the winner be selected?

The SCTA Next Gen Council will select the top 7 latest by 14th of June. Then after the pitch sessions the SCTA Next Gen Council and the Sponsors will vote for the top 3 on the 24th of June. In case there is a draw, the SCTA Next Gen Council will make the final call.

During the SCTA Coffee Forum & Dinner attendees will be invited to vote for the winner via the SCTA Connect App – their votes will have a weight of 40%. The SCTA Next Gen Council and the SCTA Board will also account for 30% of the votes each. The SCTA Next Gen Council and SCTA Board will not be allowed to vote for a proposal coming from their own company or an affiliate at any point in the contest. The winner will be announced during the SCTA Coffee Dinner on Friday the 4th of October.