You can order your day passes to our 2022 Forum here.

The pass gives you access to the 2-day forum
on October 13th and 14th from 8:00 – 17:00 PM CEST.

  • Please note Cocktail and Dinner are not included
  • The deadline to order day passes is October 6th, 2022. Please note we cannot accept any last minute orders beyond this date as there will be no day desk at the venue.

We look forward to seeing you in October in Geneva

World of Opportunity
Resilience and Reinvention
Overarching theme is to demonstrate how the impact of the pandemic and the conflict in Ukraine and the associated changes in production, distribution and consumption and regulatory and citizen/consumer responses are changing the coffee industry for the better and creating new opportunities for the companies and associations that get there first.

Day 1

October 13th
Thursday, Hotel Intercontinental, Geneva
08:00 – 18:30

Forum & Network


Opening remarks

Cyrille Jannet, Vice President SCTA

13:30 – 14:30

Sustainability towards new collaborative approaches in the coffee sector


  • Dr. Monica Rubiolo, Head Trade Promotion, SECO
  • Marlies Huijssoon IDH Sustainable Trade Initiative
  • Christian Robin, Managing Director, Swiss Cocoa Platform 
  • Karel Valken Global Head TCF Strategic Accounts & Sustainability Rabobank 
  • Michael von Luehrte  Sec Gen SCTA


  • Dean Sanders, Founder and  hairman GoodBrand

15:00 – 16:00

The future of supply chain orchestration

Increase agility, build resilience, manage proactively from origin to destination

  • Ben Clarkson  Head of Coffee Platform LDC 
  • Poul Hestbaek CEO Hamburg Sued
  • Thomas Nyffenegger COO Cargoo
  • Christian Vollers Vollers Group GmbH

16:30 – 17:30

Generation restoration

SCTA NextGen puts the spotlight on young entrepreneurs who have a unique program in place with the aim to build back stronger and focus on next generation(s)

  • Tommy Hooft van Huijsduijnen Co-Founder Marula Proteen Limited
  • Nathalie F. Manac’h, CEO Nat Cof Ltd
  • Ivy Wereh CEO of Cafmag Enterprise/Founder of Cafémagnifico 

18:30 – 20:30

Cocktail reception at Beau Rivage Hotel

Day 2

October 14th
Friday, Hotel Intercontinental, Geneva
08:30 – 16:30

Forum & Network

10:30 – 11:30

Next Gen Origin Women Leaders: Evolving landscape of sustainability, world of opportunities, resilience and reinvention (co-organized with Sustainable Harvest)

  • Lorena Perdomo Field Technician and Gender Referent CAFESCOR, Honduras
  • Nakalagwa Phaima General manager Mt Elgon Agroforestry Communities Coop, Uganda
  • Mirthel Jarquin Field Technician and Cupper SOPPEXCCA, Nicaragua


  • Sarah Eleanor Charles, co-author of ITC’s 4th edition of the Coffee Guide and writer for Perfect Daily Grind 



The World of Opportunity: Sustainable growth in the coffee sector

Michelle Burns
Executive Vice President Global Coffee, Tea and Cocoa, Starbucks

13:30 – 14:30

HIGH LEVEL CEO Debate: How the world of coffee was changed forever by the pandemic

Leaders in the sector debate the changes that have already happened and what’s still to come

  • Michelle Burns Executive Vice President Global Coffee, Tea and Cocoa, Starbucks 
  • Philipp Navratil  SVP Head of Coffee Strategic Business Unit Nestle
  • Nicolas Tamari  CEO Sucafina 
  • Roberto Velez  CEO FNC Colombia 

14:45 – 16:00

Coffee Industry Associations: World of Challenges or World of Possibilities?

Do legislative pressures, investor expectations, NGO activism and consumer scrutiny around climate change, deforestation, pesticide use and child and forced labour spell trouble or renewed opportunity?

  • Cyrille Jannet, Vice President, SCTA
  • Bill Murray, CEO, National Coffee Association, USA  
  • Marcos Mattos, Executive Director, CECAFE, Brazil  
  • Noelia Villalobos Executive Director Sintercafe  
  • Paul Rooke Executive Director BCA 

16:15 – 17:30

“Out of this World!”

Technology and transformation in the new world of coffee – some innovations across the supply chain

  • Vern Long, CEO WCR 
  • Markus Mutz, Founder and CEO, OpenSC DPS
  • Gert Jan Kos   Taka Insights
  • Alan Lai   CEO/Founder ProfilePrint  
  • Fabio Sato President ABICS Brazil 




Cocktail reception at Intercontinental Hotel


Dinner event

Seated max 500 people

23:00 – 01:00

Open Bar


Proposed hotels

Thanks to our sponsors


SCTA Forum and Dinner
September 21st – 22nd 2023

more information soon…

SCTA | Place Saint-Gervais 1 | 1201 Geneva |  Switzerland
© SCTA. All rights reserved.