Thank you for joining us in Geneva for the
13th SCTA Coffee Forum and Dinner !

SAVE THE DATE 2023


14th SCTA Forum and Dinner
September 21st – 22nd 2023
Basel

more information soon…

13th SCTA Coffee Forum and Dinner
World of Opportunity
Resilience and Reinvention
Overarching theme is to demonstrate how the impact of the pandemic and the conflict in Ukraine and the associated changes in production, distribution and consumption and regulatory and citizen/consumer responses are changing the coffee industry for the better and creating new opportunities for the companies and associations that get there first.

Day 1

October 13th
Thursday, Hotel Intercontinental, Geneva
08:00 – 18:30

Forum & Network


13:00

Opening remarks

Cyrille Jannet, Vice President SCTA

13:30 – 14:30

Sustainability towards new collaborative approaches in the coffee sector

Panelists

  • Dr. Monica Rubiolo, Head Trade Promotion, SECO
  • Marlies Huijssoon IDH Sustainable Trade Initiative
  • Christian Robin, Managing Director, Swiss Cocoa Platform 
  • Karel Valken Global Head TCF Strategic Accounts & Sustainability Rabobank 
  • Michael von Luehrte  Sec Gen SCTA

Moderator

  • Dean Sanders, Founder and  Chairman GoodBrand


15:00 – 16:00

The future of supply chain orchestration

Increase agility, build resilience, manage proactively from origin to destination

Panelists

  • Ben Clarkson  Head of Coffee Platform LDC 
  • Žarko Čolović Procurement Performance Acceleration Lead for Zone Europe, Nestrade SA
  • Poul Hestbaek CEO Hamburg Sued
  • Thomas Nyffenegger COO Cargoo

Moderator

  • Dean Sanders, Founder and  Chairman GoodBrand


16:30 – 17:30

Generation restoration

SCTA NextGen puts the spotlight on young entrepreneurs who have a unique program in place with the aim to build back stronger and focus on next generation(s)

Panelists

  • Ludivine Berouard, Co-Founder Marula Proteen Limited & Marula Creative Consultancy
  • Nathalie F. Manac’h, CEO and Founder Nat Cof Ltd
  • Ivy Wereh CEO of Cafmag Enterprise/Founder of Cafémagnifico 

Moderator

  • Dean Sanders, Founder and  Chairman GoodBrand


18:30 – 20:30

Cocktail reception at Beau Rivage Hotel
(for table seat holders only)

Day 2

October 14th
Friday, Hotel Intercontinental, Geneva
08:30 – 16:30

Forum & Network


10:30 – 11:30

Next Gen Origin Women Leaders: Evolving landscape of sustainability, world of opportunities, resilience and reinvention (co-organized with Sustainable Harvest)

Panelists

  • Lorena Perdomo Field Technician and Gender Referent CAFESCOR, Honduras
  • Phaima Nakalagwa General manager Mt Elgon Agroforestry Communities Coop, Uganda
  • Mirthel Jarquin Field Technician and Cupper SOPPEXCCA, Nicaragua

    Moderator

    • Sarah Eleanor Charles, co-author of ITC’s 4th edition of the Coffee Guide and writer for Perfect Daily Grind 

    13:00

    Keynote

    The World of Opportunity: Sustainable growth in the coffee sector

    Michelle Burns
    Executive Vice President Global Coffee, Tea and Cocoa, Starbucks


    13:30 – 14:30

    HIGH LEVEL CEO Debate: How the world of coffee was changed forever by the pandemic

    Leaders in the sector debate the changes that have already happened and what’s still to come

    Panelists

    • Michelle Burns Executive Vice President Global Coffee, Tea and Cocoa, Starbucks 
    • Philipp Navratil  SVP Head of Coffee Strategic Business Unit Nestle
    • Nicolas Tamari  CEO Sucafina 
    • Roberto Velez  CEO FNC Colombia 

    Moderator

    • Dean Sanders, Founder and  Chairman GoodBrand


      14:45 – 16:00

      Coffee Industry Associations: World of Challenges or World of Possibilities?

      Do legislative pressures, investor expectations, NGO activism and consumer scrutiny around climate change, deforestation, pesticide use and child and forced labour spell trouble or renewed opportunity?

      Panelists

      • Michael von Luehrte, Sec Gen SCTA
      • Bill Murray, CEO, National Coffee Association, USA 
      • Marcos Mattos, Executive Director, CECAFE, Brazil
      • Noelia Villalobos Executive Director Sintercafe
      • Paul Rooke Executive Director BCA 

      Moderator

      • Dean Sanders, Founder and  Chairman GoodBrand


      16:15 – 17:30

      “Out of this World!”

      Technology and transformation in the new world of coffee – some innovations across the supply chain

      Panelists

      • Vern Long, CEO WCR 
      • Markus Mutz, Founder and CEO, OpenSC DPS
      • Gert Jan Kos   Taka Insights
      • Alan Lai   CEO/Founder ProfilePrint  
      • Fabio Sato President ABICS Brazil 

      Moderator

      • Dean Sanders, Founder and  Chairman GoodBrand


      17:30

      Ends


      18:30

      Cocktail reception at Intercontinental Hotel
      (for table seat holders only)


      20:00 – 23:15

      Dinner and evening program
      (for table seat holders only)

      Seated max 500 people

      23:15 – 01:00

      Open Bar (for table seat holders only)


      Thanks to our sponsors


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