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Save the Date | 1–2 October 2026

The SCTA Forum & Dinner returns for its 17th edition on 1–2 October 2026 to Montreux, Switzerland, bringing the global coffee community together to explore leadership and performance amid a rapidly evolving geopolitical and economic context, under the theme Performance Unlocked: Winning and Leading in the New Coffee Economy.

Learn more about how to participate and plan your visit below.

Forum Theme 2026
Performance Unlocked
Winning & Leading in the New Coffee Economy
About the event

The SCTA Forum & Dinner is the Swiss Coffee Trade Association’s annual flagship event, bringing the global coffee community together for strategic dialogue, leadership exchange and connection. The 17th edition will take place in Montreux for the first time, a city long recognised for creativity, dialogue and international exchange. Guided by the theme Performance Unlocked: Winning and Leading in the New Coffee Economy, the Forum will explore how regulatory change, market realignment, technological innovation and evolving consumer expectations are reshaping performance and leadership across the coffee value chain.

More details on the programme, speakers and registration coming soon

Sponsorship

Sponsorship & Table Booking

Sponsorship of the SCTA Forum & Dinner is about more than visibility — it is about leadership. Sponsors are positioned at the heart of the global coffee community, with the access, presence, and platform to engage key stakeholders, host meaningful exchanges, and contribute to the conversations shaping the future of the coffee trade.

Sponsorship requests and sponsors’ table reservations are open until 31 March 2026. Following this period, remaining tables will be made available exclusively to SCTA members, subject to availability.

Download the brochure
Request a sponsorship

Programme

Forum programme

At a time of profound global changes, the Forum will focus on what leadership, purpose, and performance truly mean in a rapidly evolving world. Guided by the theme Performance Unlocked: Winning and Leading in the New Coffee Economy, the programme will focus on how geopolitical shifts, market realignment, technological change, and rising expectations can become drivers of progress, resilience, and long-term value.

Further details on the programme, speakers, and registration will be shared in spring 2026.

Day 1

October 1st
Thursday

Programme coming soon

Day 2

October 2nd
Friday

Programme coming soon

Forum Pass

SCTA Forum Pass 2026

Access to the SCTA Forum is available through the purchase of a 2-day Forum Pass, offering full participation in the Forum programme on Thursday and Friday.

The Forum Pass includes:
→ full access to the 2-day Forum on Thursday and Friday
→ access to the Welcome Cocktail on Thursday evening.

The Gala Dinner on Friday evening is not included in the Forum Pass and remains reserved for invited guests of SCTA sponsors and members hosting a table.

Online Forum Pass sales will open on 4 May 2026.

Hotel & Travel

Hotel Reservations – 17th SCTA Forum & Dinner 2026

The 17th SCTA Forum & Dinner will take place in Montreux for the first time, marking a new chapter for SCTA in a city long associated with creativity, dialogue and international exchange. Set on the shores of Lake Geneva (Lac Léman) and celebrated worldwide as the home of jazz, Montreux offers an inspiring backdrop for reflection, connection and conversation.

Hotel bookings with preferential rates will be available shortly via the SCTA website.

16th SCTA Forum & Dinner – 2025 Recap
Missed last year’s Forum? Revisit key moments, discussions, and perspectives from the 2025 edition.