SCTA Virtual Event 2020

October 1st and 2nd, 2020
« Together Toward Tomorrow »


Day 1 – October 1st

14:00 – 15:00 CET: Together – Facilitated discussion with leading coffee industry associations coming together for the first time in one panel to talk about trends and projects in the sector

Panel 1 – SCTA / NCA / Sintercafe / ECF / BCA

Welcome Address

  • Nicolas Tamari, President SCTA


  • Cyrille Jannet, Vice President SCTA
  • Bill Murray, CEO NCA
  • Arnoldo Leiva and Noelia Villalobos, President and Secretary General Sintercafe
  • Eileen Gordon-Laity, Secretary General European Coffee Federation
  • Paul Rooke, Executive Director British Coffee Association

Key topics

  • Impact of Covid-19 on the associations and in the specific geographies
  • The changing agenda of the industry associations – main focus of work in coming years
  • Climate in coffee growing and price
  • Opportunities for closer collaboration between associations

15:30 – 16:30 CET:Tomorrow – A discussion with the next generation of the coffee industry to share views/ideas from a producer, trader and roaster perspective

Panel 2 – Panellists tbc

Key topics

  • The vision of the future in the coffee business
  • Low price environment, climate change
  • With today’s competitive environment, how will roasters and brands differentiate themselves to survive and grow?
  • How will digitalisation/technology impact traders and the supply chains

Day 2 – October 2nd

14:00 – 15:15 CET: Together – the Coffee Community and Covid-19

Panel 3 – As the coffee sector regroups and takes stock in the new world shaped by responses to the pandemic

Keynote Speaker

  • David Rennie Deputy EVP – Head of Nestle Coffee Brands


  • Michael Schaefer Head of Hot Drinks Research Euromonitor – consumer trends during and post covid times  
  • David Behrends, Partner Sucafina
  • Roberto Velez, President FNC
  • David Browning, Founder and CEO Enveritas
  • Karel Valken, Global Head Trade & Commodity Finance Agri Rabobank

Key topics

  • What has been the main short-term impact on supply and demand?
  • Will this accelerate the shift to origin concentration – what have we learned about resilience of the sector?
  • How will the coffee industry be changed for the longer term and where do we go from here ?
  • Main impact on longer term consumer dynamics?
  • What’s our new normal?
  • How will trade finance change and shape the future of trading?

16:00 – 17:00 CET: Tomorrow – technology innovation in the coffee sector

Panel 4 – As from research into high yield climate resistant varietals, to blockchain and robotics, the panel will look at the wave of new technologies set to reinvent the industry in the next decade and beyond


  • New varietals and genetics: Vern Long, CEO World Coffee Research
  • Smarter input management: Josiane Kremer, Director External Relations Yara
  • New logistics technologies: Roland Maier, CEO Commodities Supply
  • Investing in disruptors: Pascal Schlittler, CEO MyCoffeeWorld
  • Michael Chrisment, CEO Farmer Connect

Key topics shared by technology leaders in the coffee market:

  • Did coffee get left behind and if so, why and what has been holding us back?
  • What are the main ways in which technology will disrupt the coffee sector in the next ten years?
  • How digitalisation is changing the supply chain fast
  • Coffee farming of the future